There are thousands of music streaming platforms. However, Spotify is a game-changer. Music enthusiasts can stream various audio genres and get recommendations for similar hits without downloading them.
Moreover, this is a great platform to grow your music career as an artist. With a high number of active users of about 450 million on this platform, your music can be known worldwide once it is listed in the Spotify playlist placement. You can interact with your fans from all walks and create a great fanbase.
However, it’s not always a walk in the park to get Spotify playlist placement. There are a few tricks and tips you can apply. Read the following article to learn some of these tips.
What is Spotify Playlist Placement?
Spotify playlist placement is where the song is considered and placed in a Spotify playlist, depending on the genre of the music and target audience. Hence, Spotify helps expose your piece to a large audience and increase your fanbase. Submitting your song to Spotify curators for consideration is known as playlist pitching.
You can submit your music to Spotify for consideration directly or through independent curators. Submitting your song directly to Spotify is ideal and has higher chances than using the latter method.
Importance of Spotify Playlist Placements
Getting a Spotify playlist placement can be a great advantage to any artist. With many active users on Spotify, you can create a huge fan base while making your song trend worldwide within the shortest time possible. Some of the benefits of getting Spotify playlist placement include the following;
- Your Song Will Get More Views and Following
Spotify is one of the easiest and most efficient ways to reach a large audience in a single platform. Spotify will also recommend your song to people listening to songs of the same genre as yours.
- Help You To Build and Grow Your Audience
Once someone has listened to your song, Spotify directs them to check on your other pieces or previous works. This means the platform helps to create a fanbase for you quickly.
- It provides You with Real-Time Data Tracking
Spotify provides curated information, showing all the market trends and how your song is progressing. With such data, you can easily identify the music doing well and know where to invest your resources more.
- You Can Earn Money
Once your song has been placed in your Spotify playlist with more subscriptions and several plays, you can earn significantly, unlike other platforms.
Here are Tricks and Tips for Securing Spotify Playlist Placement
- Release your music online
You can make your song available on various platforms and online stores. Doing so will increase your chances of being placed on a Spotify playlist. As more people get to know and interact with your music, you increase your chance of attracting curators’ attention and securing a placement. Moreover, you earn more by releasing your song on various platforms through streaming loyalties. Hence, release your music online once it is ready.
- Submit Your Song to Spotify Playlist Directly
As mentioned earlier, one method of submitting your song to Spotify for consideration is to upload it directly. Luckily, the platform offers a simple-to-use interface where you can submit your music for placement consideration.
While submitting your music, including the genre, title. You must also mention whether the song is an original or a cover. These little things can stand a chance for your song to be discovered by editorial staff.
- Submit Your Song To Independent Curators
Alternatively, submitting your song to independent curators is another convenient option. Simply go to Spotify and look for a separate playlist that matches your music genre. Check on the owner’s details, especially contact information. Once verified and confirmed by the owner, you can submit your song through their email or website. Remember to send the Spotify link to your song.
- Research Your Appropriate Playlists
Music lovers will always have varying tastes in music. Therefore, when choosing and uploading your song on Spotify, you must consider the content and genre of the playlist. Uploading songs in playlists that clash or don’t match may hinder your promotion or affect your placement. In addition, to secure a quick placement, you must ensure your song is impressive and worth their consideration.
- Build and Grow Your Online Presence
Building a remarkable brand is one easy and faster way to secure your Spotify playlist placement. An extensive online following means your song will be in high demand. This means your song will get more streams on every platform. Therefore, Spotify Curators will always consider your song as quickly as possible.
The best way to start building your online presence is through family and friends. You can ask them to follow you on all your social media platforms. You can also urge them to share your music with their other friends. Further, always ensure you include your music link in all streaming platforms and social media. Your audience/ followers can easily track your songs whenever you release them.
Spotify is a game-changer for any artist. Once you have secured a playlist placement, you can be sure to grow in your career within no time. However, you must ensure you release quality music with informative content. Also, be consistent in your work. That means ensuring you at least release a hit regularly.
Spotify also helps you to create a fantastic fanbase. You can have a significant following on one platform where you interact with your music lover. This is where you learn what to change, improve, or introduce in your next project from various feedback from your followers.