In today’s digital era, social media has become an essential part of business marketing strategy. The reason is because most people worldwide use social media in their daily lives. But what you may not know is that video is one of the most effective types of content you can use on social media.
In fact, according to a study, 84% of users say they’ve been convinced to buy a product or service after watching a video.
If you’re not using video as part of your social media marketing strategy, you’re missing out on a huge opportunity to engage with your target audience and boost your bottom line.
Thus, we have provided you with six best tips for using video content to boost your social media marketing:
#1. Utilize Video to Tell Your Brand Story
Your brand story is the foundation of your marketing efforts, so it’s important to use video to tell it engagingly. Use video to introduce your team, show off your products or services in action, or give viewers a behind-the-scenes look at your business.
This will help humanize your brand and make it more relatable for viewers. Additionally, you can also use social media features to tell your brand story through paid advertising. You can use animated commercials as your type of video ad to attract the audience’s attention.
#2. Promote Your Videos Across Multiple channels
Once you have some great videos created, it’s important to promote them across multiple channels for maximum reach. You can also leverage social media features like paid ads, to advertise your videos. This can be in the form of animated commercials to increase audiences’ attention.
In addition to posting them on your website and social media platforms like Facebook, Twitter, and Instagram, consider uploading them to YouTube and other video sites.
You can also promote your videos through paid advertising or by reaching out to influencers in your industry who might be willing to share them with their followers.
#3. Create Engaging Video Content
Once you’ve told your brand story, it’s time to start creating engaging video content that will keep viewers coming back for more.
Think about the kinds of videos that would be most relevant and interesting to your target audience and start creating accordingly.
If you’re not sure where to start, consider creating how-to videos, product demonstrations, customer testimonials, or user-generated content.
#4. Collaborate with influencers
Collaborating with influencers can boost your social media marketing through video content. Influencers allow you to reach a larger audience more quickly than if you were promoting yourself on social media alone.
However, it is crucial to choose the right influencers that have your target audiences as their followers and the ones who align with your brand, agree on clear terms, allow creative control, and promote the content on all channels. This can maximize the impact of your video marketing efforts.
#5. Use hashtags
Hashtags are key when it comes to amplifying your reach on social media platforms like Twitter or Instagram. Using relevant hashtags helps ensure that the right people find your content and increases engagement with potential customers.
And make sure to use popular and trending hashtags that relate to your brand and target audience. This can help attract new followers and improve the overall reach and impact of your video content.
#6. Track your video’s performance
Tracking the performance of your video content is crucial to understand how well it’s resonating with your audience.
Keeping relevant video marketing metrics such as views, engagement rate, and conversion rate to track the success of your videos. This will help you make data-driven improvements to future video content.
You can leverage analytics tools offered by video hosting platforms such as YouTube Analytics. This can be an effective way to track and analyze the performance of your video content.
When it comes to social media marketing, video content has become the best tool to reach a wider audience, increase engagement, and generate more leads. However, you will need to find the right strategy to get the maximum results in your social media marketing success.
With the six best tips mentioned above, you can create compelling video content that aligns with your brand’s message and goals, and resonates with your target audience. So, don’t miss out on the chance to leverage the power of video content in your social media marketing strategy.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).