Take any brand and you will likely see a blog on their website – and there’s a reason for that. Blogging is a powerful technique used in content marketing for generating traffic, reaching wider audiences, and so on.
If your business still doesn’t have a blog, then this is definitely the right time to start one! Here are ten advantages of blogging in business and marketing.
1. Generate Traffic Through Blogging
First and foremost, keeping a blog is a great way to consistently generate traffic on your website. By publishing content your target audience is interested in and can easily discover by searching for it, you are directly reaching out to users who can easily discover your website through your content.
When you consistently publish articles on your blog, you have a steady flow of content that has the potential to rank for different keywords and give your website more visibility in search results. Moreover, old content on your blog, especially covering evergreen topics, will continue generating traffic on your website even years after you publish it.
2. Convert Leads
Not only will your blog help you generate traffic and reach wider audiences, but it will also help you convert leads. People who find your website through your blog will get acquainted with your content and see the CTAs you include throughout it. These CTAs could potentially lead to users exploring your website further and maybe even converting.
Likewise, the internal links you add to the content on your blog can help you keep users on your website longer. As they check out different pages, they could eventually get interested in your products or services. This way, traffic can be converted into leads.
3. Build Your Link Profile
Speaking of your linking strategy, having a blog can help you gradually build your link profile. This is true both for internal and external linking as well as backlinks pointing to content on your blog.
For example, let’s say you are offering free plagiarism software as well as its paid variant or other products or services. The content you publish on your blog will likely be related to checking plagiarism, writing, editing, etc. Throughout your blog posts, you can link to other articles on your website as well as on other websites. Moreover, if someone else finds your content valuable, they will link back to your blog.
4. Boost Blog SEO
By keeping a blog and following different optimization practices, you will be boosting the SEO profile of both your blog and your website. The keywords you use, the links you include, the steady stream of content published on your blog – all of it contributes to better SEO.
In addition to that, users staying longer on your website while exploring your blog content also show Google and other search engines that your website is interesting to users and needs to be shown to more audiences.
5. Create Your Brand Image
Something that not many businesses and marketers consider when starting a blog is that blogging can help you with branding for your company. Through publishing content, you can create a specific brand image for your business. Do it all consistently and you will have strong branding that will set you apart from others.
Throughout all your articles, blog posts, and other types of content, you will need to maintain a brand voice that is specific to your company. Likewise, you will need to use visual branding (e.g. logo, color theme) to further build and develop that image. Keep in mind that your brand image should reflect your brand vision, mission, and values.
6. Become An Authority
In addition to creating your brand image, keeping a blog can also help you become an authority in your respective field. Being a respected and admired voice in the eyes of both your competitors and your customers can help you grow your influence.
If you are unsure about how to project this authoritative image in your blog content, you can hire a professional writer from a writing services review site like All Top Reviews. They will help you identify your strengths and weaknesses and decide which topics you need to discuss to show that you are an authority in your niche.
7. Power Up Social Media
While blogging can be powerful on its own, it becomes even more effective when paired with social media marketing. Just imagine how much you can do if you coordinate your blog activities with what you publish on your official social media accounts.
You can align the time when you post content on your blog with the time when you post something on social media. Moreover, you can repost content from your social media on your blog and vice versa. If you run out of ideas, you can even repurpose old blog content for your social media.
8. Educate Your Audience
Some businesses sell products that are not commonly used which could mean that some buyers won’t know how to use them correctly. This is why educating your audience is so important – and that’s exactly what you can use your blog for.
Various guides and tutorials are perfect for educating your blog readers. If you want to expand your audience, you can also publish video tutorials both on your blog and on other platforms (e.g. YouTube).
9. Entertain Your Audience
On the other hand, you might want to use your blog for something more lighthearted. In this case, you can publish content that will entertain your audience. Not everyone is looking for something informative, so there will definitely be some blog visitors that will simply want to get a dose of joy or have a good laugh.
Entertaining content can come in different formats and can cover different topics. You might want to publish a blog post with your favorite jokes on a specific topic or you could make a compilation video with cute animals. It all depends on your aim and focus.
10. Make Your Audience Trust You
Last but not least, your blog can easily become your number one tool for making your audience trust you. By establishing yourself as an authority in your field, you are already showing that you are an expert in what you do. However, you can go even further than that and grow trust and loyalty in your audience gradually.
For instance, a good idea is to repost social media content on your blog and find customer reviews that you can republish there. Social proof is crucial in making your audience trust you while also encouraging more people to convert and make a purchase when they have been considering it for a while.
All in all, starting a blog is not as difficult as it may seem. In fact, it’s quite easy, and once you have started a blog on your website, you will only need to keep posting consistently and analyzing the performance of your content to improve your strategy.
What do you think? Leave a comment below!
Kristen Bray is a professional writer and blogger. She mainly covers topics such as blogging, digital marketing, and self-education. In her free time, she practices yoga and also travels.