Scaling your business in a foreign marketplace can be challenging. Your overseas customers may speak different languages and have diverse cultures and social values. To commercially promote your product to a foreign market and reach a wider audience, you have to approach your marketing the right way. Localization is an important aspect of global brand expansion, for which you can use a professional localization project management platform.
To promote your brand more effectively to the foreign audience and maximize their engagement with your product, you must consider cultural diversity and design your market strategy accordingly. In this article, we’ll talk about the best marketing practices that global brands can adopt to scale their businesses in foreign markets.
Best Ways to Effectively Market Your Product to Foreign Customers
Localize Your Brand Story
To connect with your audiences on an emotional level, you must ace the art of brand storytelling. For every market, you may need to modify the storytelling style of your brand slightly to make it feel more resonating with native audiences. You need to localize your brand story by using more cultural references to your content and adding images and layouts that capture the target audience’s attention.
Localizing your stories is not as simple as translating your brand message; you have to think beyond it. To make your brand message emotionally sound and effective for the target market, you have to tell your brand story in a way that more people can relate to it based on their cultural values and life experiences. Once you have identified your brand story for a specific market, the rest of the marketing efforts will only contribute to strengthening your story.
Focus on Content Transcreations
The idea of adapting your content to local customers is not just about local translations; you should also add that emotional depth and cultural factor to your content. To achieve this purpose, you do content transcreations. It is the process of adapting the whole messaging of your brand to native values and beliefs. Considering the preferences, interests, and opinions of your foreign customers, you have to uniquely and creatively modify your content. You can use a professional localization platform to manage your transcreation project for different markets.
So, slightly adapting your brand message through transcreations can be quite helpful to maximize the results of your marketing efforts.
Do Local SEO
If you want to capture the highest share in a foreign market, you first need to make your brand visible to the customers. Doing local SEO for your target regions enhances your local search engine rankings. Because search engines work differently and show different results based on the geographical location of a person. To get better organic traffic to your website, you must invest in local SEO that focuses on the local search results on search engines. Based on the language your target customers speak, the phrases they may use to look for a similar product would vary. So, you have to do local keyword research and optimize your website on local keywords; it will automatically give you more visibility on search engines. Professional localization project management platforms can also help you manage your local SEO project more effectively.
Partner With Local LSPs & Agencies
You may not be aware of the foreign market intricacies and cultural nuances, so it is always a good idea to partner with local language service providers or agencies. Having business partners from local markets not just helps you have a smooth market entry but also allows you to design your marketing strategies backed by accurate market data.
Similarly, when you hire native language service providers for your project management, it makes your journey much easier and effortless. These LSPs work with the best localization management systems that would enable you to get quality localization results.
Collaborate With Local Social Media Influencers
Social media is the easiest and most cost-effectively to capture the attention of the maximum number of people and reach a wider audience. Collaborating with social media influencers can help you get more eyeballs toward your product. Local customers value the opinions of social media influencers when it comes to buying a product. You can send samples of your product to local influencers and ask them to share their product reviews with their followers. Beware of fake reviews because this is not going to help you sustain long-term buyers. So, focus on perfecting your product for local markets and get honest reviews from influencers; your customers will also appreciate the transparency in your branding.
Do Introductory Promotions
Offering discounted promotions is also an effective marketing tool that would help you raise brand awareness. It is a way to give a positive first impression of your brand to target customers. Introductory product promotions and offers help you increase your customer base significantly in a foreign market. You can also make strong customer relationships by giving away gifts and cash prizes.
While doing promotions, make sure to keep things culturally appropriate because every culture has a quite different trend of gifting and promotions.
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