A solid and comprehensive marketing plan is always crucial regardless of how big or small your business is. Choose a marketing plan that is both cost-efficient and effective. Custom labels are an excellent option if you are working on a limited budget.
Custom labels are a powerful tool for boosting brand awareness and standing out from the competition. Using your brand colors, graphics, and brand name on your custom labels is a great way to imprint your brand in the audience’s minds. Increase professionalism and keep consumers engaged with well-designed and appealing labels.
In this article, we have listed ways in which you can use custom labels on product packaging.
How to Use Custom Labels on Your Packaging
The importance of how your product presents itself cannot be overstated. It is those first impressions that define the relationship between a customer and your company. Therefore, ensure that you create a positive impression on their first order.
Acquiring customized packaging, such as mailers, custom tissue paper, boxes, etc., can be a challenge, especially for small enterprises. However, that should not come in the way of you offering customers a well-branded packaged and memorable unboxing experience.
Custom labels make it feasible for you to design distinctive and noticeable packaging. Personalized labels feature the brand name, logo, or the instantly identifiable design of your brand. As a result, your consumer base will grow, and brand recognition will improve.
We’ve listed a few ways you may utilize personalized labels on your package below:
1. On tissue paper
When goods are wrapped in tissue paper within a box, and your company’s goal is to provide customers with a pleasant and memorable unwrapping experience, you may add a sticker logo for a lovely finishing touch.
2. On the product
Depending on the kind of product you sell, you may be able to include a logo on the actual item being shipped.
3. On shipping box
Attaching a personalized label with your company’s logo on the box your product comes in will help your customers quickly recognize their order and your company. It will also catch people’s eyes who may have seen the box during transit and delivery.
4. On mailers
Just like the box, if your items are shipped in mailers, you may attach a label bearing your company’s emblem there.
How to Use Custom Labels on Your Products
Customizing containers, cups, and bags can be expensive for small businesses. However, creating the same brand awareness you intend to spread can be achieved with a much cheaper option. Custom labels are an affordable and effective branding technique.
Simply attach your personalized label to your items and watch as your consumers promote your company as they leave. This branding technique is ideal for small businesses such as food trucks, bakeries, and coffee shops.
Here are effective ways to use custom labels on products:
Informative label
Informative labels provide essential product information, such as the best before date, ingredients, and nutritional information. These types of labels are popularly used on freshly baked goods, confectioneries, and other food items.
Brand logo
No matter what you offer, applying labels on your products ensures that customers remember you. It also continues to catch people’s attention even after it has left the store.
Descriptive label
Descriptive labels offer essential product information, such as instructions for use.
