Have you ever shopped online, added items to your cart, and left the site without completing the purchase? Many customers abandon their shopping carts, leaving businesses with lost potential customers. However, a well-designed abandoned cart process can help businesses recapture abandoned purchases.
Did you know that nearly 70% of online shoppers abandon their shopping carts? That’s a huge number of missed opportunities. But with Klaviyo, you can lower that number and turn cart abandonment into regular and successful sales.
Klaviyo is an email marketing platform designed specifically for e-commerce stores. It makes it easy to create flows and allows you to automate emails based on customer behavior and preferences. An adequate abandoned cart flow is essential to recover lost sales due to abandoned carts.
What is a Cart Abandonment Flow?
A cart abandonment flow is a series of emails sent to customers who have added items to their shopping carts but then failed to complete their purchase. These emails aim to gently nudge customers toward completing their purchase. Klaviyo abandoned cart automation guide will help you create an award-winning series of emails reminding people who abandoned carts that they have yet to complete the checkout process.
For example, the first email could be sent one hour after abandonment. Email contents may include a reminder about the items in their cart and an offer for free shipping or a discount code if they purchase within 24 hours. After 24 hours, send another email that discounts the products or offers something related—like free returns or an extended warranty on their purchase.
How To Create an Abandoned Cart Flow In Klaviyo?
- Klaviyo is an easy-to-use platform for automating your abandoned cart flows. Here’s how you can get started with creating one:
- Integrate your eCommerce platform with Klaviyo
- Log into your Klaviyo account, click “Flows” from your main navigation bar, and select “Create Flow” from the dropdown menu.
- Select “Abandoned Cart Flow” as your flow type and enter a name for your new flow.
- Configure your flow settings, including target audience, triggers, filters, emails (including content), and scheduling options (optional).
- Preview each email and ensure everything looks good before activating the flow.
- Test each email before sending it out to ensure they look great on all devices (smartphones, tablets, or laptops).
- Once all settings are configured, click “Activate Now” to start your flow automatically or “Save & Activate Later” if you want to activate it later on manually.
- Your abandoned cart flow is now live and ready to recover those lost sales.
How to Create an Effective Abandoned Cart Flow with Klaviyo
- Create Catchy Subject Lines
Your email subject line is one of the most essential components of your email campaign. It’s the first thing potential customers will see when they receive your message, so it must be compelling enough. Here are some tips for crafting catchy subject lines for your abandoned cart emails:
- Keep it short and sweet – Your subject line should be no more than 50 characters long, so keep it concise and get straight to the point.
- Use action words – Actions like “Save” or “Act Now” encourage readers to open your email and take action.
- Include customer name – Personalizing your subject line by including the customer’s first name draws them in and makes them feel special.
- Utilize emojis – Emojis are a fun way to make your subject lines stand out and grab people’s attention. Just don’t overdo it.
- Personalizing Your Emails
Personalization is key when it comes to abandoned cart emails. You want customers to feel like you know them personally, which will encourage them to complete their purchase with you instead of another vendor. To do this, try including the following elements in your emails:
- A reminder of what is in their cart – Include a list of items left in their cart so they can easily find what they were looking for without having to search through multiple pages on your site.
- An incentive – Offering a discount or free shipping can help entice customers into completing their purchase with you instead of someone else.
- A personalized message- Personal messages like “We miss you!” or “Come back soon!” make customers feel appreciated and special.
- A sense of urgency – Adding a countdown timer or outlining limited-time deals encourages customers to take action quickly before they miss out on something special from you.
- Call To Action
Include one in every email in your abandoned cart flow. A call to action should be clear and direct the recipient toward the desired outcome (in this case, completing their purchase). Make sure the call to action stands out from the other content in the email; use a bold or colored font, or even add graphics or images for added effect.
- Social Proof
Use social proof by including customer reviews/testimonials on products in your messages and mentioning how many customers have purchased each item. That builds trust with potential buyers and makes them more likely to complete their purchases.
Why Do You Need an Abandoned Cart Email Workflow?
Abandoned carts are one of the most common issues eCommerce sites face today. Many customers will add items to their carts but have yet to purchase. That’s a lot of lost revenue if you need to take proactive measures. An abandoned cart email workflow allows you to capture those potential sales and engage with customers who may be reluctant to buy from your site for some reason.
How To Write A Good Abandoned Cart Email?
The key is crafting persuasive yet friendly emails so customers don’t feel pressured to purchase. It is also important that your abandoned cart emails be timely – generally within 24 hours of abandonment – and consistent across each platform (mobile or desktop). When writing your emails, remember to include relevant images, clear CTAs, discounts/special offers, product reviews/testimonials, links to specific products on your site, and excellent personalization aspects.
How Many Emails Should I Program For An Abandoned Cart Workflow?
The answer depends on the goals of your business. However, two automated emails suffice for most businesses regarding an abandoned cart email workflow. Send one immediately after abandonment, followed by another a few days or hours later as a reminder.
This way, you can provide immediate follow-ups and a gentle nudge while not overwhelming customers with too many messages. Additionally, consider setting up manual reminders if more emails are necessary. The approach gives you more flexibility when trying or testing out new strategies before committing to fully automated processes.
Conclusion
Designing an effective process for abandoned shopping carts is critical if you want to capitalize on lost sales opportunities. Luckily for entrepreneurs, creating an abandoned cart flow with Klaviyo – all you have to do is follow the simple setup instructions above. With just a few clicks and a few creative tweaks, you’ll soon be well on your way to recovering lost sales opportunities.
