Designing product packaging may seem simple at first, but it involves many variables that interact with your creative vision.
The ultimate goal is to have a package that showcases your products and is in harmony with your brand. Nevertheless, you can create a strong brand image by telling your customers a compelling story.
Excellent Product Packaging Is Essential.
Your product will come to life if you design great packaging. A strong statement about your brand and product starts with suitable packaging, graphic design, and copy.
If you are selling a cosmetic product, using an unusually shaped bottle will help to distinguish you from your competitors.
Packaging design also plays a role in shipping or boxing your product. You can make your brand memorable and unique by packaging your product in custom boxes, tissue paper, tape, and stickers.
Create A List Of Your Ideal Customers.
Determine who is most likely to purchase your product next. Who are your target customers? Men or women? Can the product appeal to budget-conscious or upscale consumers? Is there a role for environmentally conscious consumers?
Certain packaging requirements may be dictated by defining your ideal consumer. In the case of eco-friendly products, ideally, they should be packaged sustainably.
Collect Feedback through a Test Round
Before you choose your packaging design, you should seek feedback to ensure your direction is correct. You can provide expert decision-making based on your internal teams’ experience and market (and industry) knowledge, but they may not necessarily see things from the customer’s perspective. Identify ways to improve the design by asking friends, neighbors, and people on the street.
Print Your Packaging with the Right Information
Put your product’s most important information on your packaging and ensure your customers know it. Identifying the problem may be a good place to start product’s unique selling proposition. An essential part of your branding, marketing, and packaging should be the USP that differentiates your product from the competition.
To attract shoppers, only include the necessary information on your packaging. Modern consumers are bombarded with bright colors and unusual patterns, so your product might stand out with a simple design.
Keep A Note Of What You Prefer.
Take note of what you discover when you explore the different packaging design options available in your market. Whenever you see products that incorporate a favorite color, graphic style, or font, make sure you note it. Take a picture of a package you like when you find one.
You should, however, keep this in mind you’re not the only one creating the package. As a result, you are appealing to your ideal consumer, who may have a different design taste than you. Getting into your customer’s heads and learning their preferences is an integral part of this step. You can get inspiration from what they like, favorite, or pin on their Pinterest boards on social media.
Line Up Your Printer.
You will start printing after you’ve completed the design. Before getting to that point, you should think carefully about it! Connecting with a printer ensures you know exactly how much printing will cost, and they can provide specific information that will help prepare files.
Choose A Printing Option.
There are three options for printing packages. Depending on the nature of the printing project, each method is a good choice.
Offset printing. Instead of toner, ink is used for this type of high-quality printing. In general, offset printing is used for mass-production printing since it requires printing plates and job setup fees. Several types of box materials are compatible with offset printing and unique processes.
Digital printing. Low-volume packaging jobs that require inexpensive packaging can benefit from this option. In contrast, offset printing delivers superior color quality and material flexibility. Besides corrugated boxes, digital printing is also compatible with folding cartons.
Flexography printing. With simple package designs and one or two colors, this large-quantity industrial-printing process works best. It requires less attention to detail than other printing options but offers more vibrant colors.
