It doesn’t matter if you have a physical or digital business: ranking your website on Google is essential to reach your audience. After all, making your customers and leads find you before the competition is a necessity for anyone who wants to sell.
In this way, generating an organic audience for your company’s website is one of the ways to ensure that this happens.
With that in mind, today we bring you a series of tips so that you can see what you can, and should, do to make your website appear at the top of the Google page and, thus, get a lot of organic and qualified traffic to your content.
Therefore, be sure to read until the end, as this information will make all the difference to your business.
After all, why is it important to rank your website on Google?
As you may know, Google is the world’s leading online search engine. Just to give you an idea, there are more than 3.5 billion searches done every day with it, which is almost half of the world’s population. Namely, in 2013, there was a 5-minute drop in search engines on the platform, and the pace of Internet browsing dropped by about 40%.
In this way, we can see how important Google is on the web, so much so that research shows that 85% of people use it as their main search engine. In addition, of this percentage, 65% do not go beyond the first page, 30% go to the second and only 0.5% of Internet users reach the third SERP (Search Engine Results Page).
Therefore, it is essential not only to rank your site on Google but to strive for it to appear in the top positions.
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Tips to rank your site on Google
Fortunately, there are techniques to optimize your content so that it is more easily found by Google’s algorithm, which we call SEO techniques (Search Engine Optimization).
Below, we list 7 of these main practices for you to use on your website and enhance the chances of it being found by your target audience.
- Choose your keyword well
The keyword is the term that the user searches for when searching for a certain subject on the Internet. So, you need to know which term related to your niche has the highest search volume to use in your content.
For example, let’s say you have a vegan food delivery service. So, search on platforms like SemRush and UberSuggest, for example, and see how dense terms like “vegan food” and “vegan food delivery” are.
Thus, you can use the most searched terms as keywords for your content. That way, when the user searches for that term on Google, you will be displayed on the SERP, if you do everything right according to SEO practices.
2. Publish only quality content
It’s no use just stuffing the text with keywords, as search engines are able to understand whether the content is good or not. For example, if the user enters the page, stays only for a few seconds, and leaves, this counts as a negative point.
After all, the longer the length of stay, the greater the satisfaction of Internet users with what they found on the site. And user experience has been an increasingly determining factor in ranking your site on Google.
Therefore, if you want to appear in the top positions, pay attention to your content.
3. Use the keyword in the content title
Another SEO tip is to place the keyword in the title of your text, and the more at the beginning the better. Using the same example as above, you could use titles like: “Vegan food: myths and truths”.
This is because the more at the beginning of the content the keyword is, the faster it will be found by the Google robot.
4. Create strategic headlines
In addition to using the keyword, you can make your title more interesting to encourage the user to click on your article. One tip is to use terms that denote actions, such as “Vegan food: how to assemble your menu”, for example.
Another tip is to use mental triggers of curiosity, belonging, etc., such as “Vegan food: the truth they didn’t tell you”. In addition, lists are also another interesting attraction, such as “11 types of vegan food you need to know”.
5. Work the keyword well throughout the text
To rank your site on Google, it is important that the keyword is well distributed throughout the text, so as not to be repetitive, but with good density.
While there isn’t a formula for all writers to use, a good number is 1% occurrence. For example, in a thousand-word text, use the keyword 10 times.
6. Put your keyword in the page URL
It is important that the search term with the highest volume is in the URL of the page so that it is more easily found by Google’s engines. So, make sure you define your page’s link by adding your keyword to it.
7. Have a good link-building strategy
Using hyperlinks to other sites is a way to rank your site on Google. After all, when the person clicks on a link suggested by you throughout your text, it is a sign that they have accepted you as an authority on the subject. In addition, it makes her permanence time in your content longer.
In the same way that working to get a backlink, that is, making other sites link content to yours, makes Google’s algorithm identifies your site as an authority.
Thus, he begins to assume that his content is good and places it in the top positions of the SERPs.
Conclusion
Raising a qualified audience for your business is one of the main purposes of Digital Marketing. And using SEO techniques is the best way to achieve this goal.
Therefore, you cannot fail to follow these tips to get your website ranked on Google. After all, if you don’t do this, even if you have the best service to offer your customer, you may end up losing to the competition, just because it was found first.
