MINEC 2017: Rationale behind the MINEC Project Initiatives

Made In Nigeria Entrepreneurship Conference

Rationale behind the MINEC Project Initiatives 

Our goal in MINEC is captured in two broad perspectives:

(1). Ensure that Nigeria develops and adopts a “Made-In-Nigeria Seal” for the promotion of its local brands, products, goods and services”.

(2). Provides consistent, coordinated and targeted capacity building for all stakeholders of the federal, state and regulated private sector partners (SME and MSMEs).

MINEC was officially unveiled last year 2016 – (You can read the full report here)

(3). MINEC vision is to get a “Thousand made in Nigeria brands” to go from local to global in 5- 10 years.
For most Nigerians, the mention of a Made-In-Nigeria product or Service implies some sort of logo or symbol. It encompasses a logo, nation’s image (domestic and foreign), and perception of products and services produced in Nigeria. Ensuring a positive perception determines how far these products and services would go in the comity of nations in the international markets.

Our Made-In-Nigeria products and services may meet international quality standards and yet command low patronage at the international markets due to negative perception and the lack of a strong national brand identity.

The need for a national brand identity cannot therefore be overemphasized. It enhances routes-to-markets for local brands in the international market and shores up a larger pool of compliant brands in the export market. This is usually built by the country’s Image-Maker (National Orientation Agency, Ministries of Information, Foreign Affairs and Trade Facilitation Units) to support the export initiatives and businesses.

An effective national brand identity does not just happen; it is built, nurtured and sustained over a long period of time in order to become entrenched in the minds of all participants in both the domestic and foreign markets. Hence adequate capacity building for players.

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Therefore, the push to elevate the Made in Nigeria brands must go beyond mouthing fancy slogans and designing beautiful logos. It must go beyond mere mentions during official speeches by government officials and move to the level of practical brand elevation and painstaking standard scrutiny, a well as engage in consistent, relevant trainings for our exporters, local industrialists, producers and manufacturers, Artisans, and all those involved in the value-chain trail.

Growing up we witnessed three distinct emerging producers in the world;

1) Made in China
2) Made in Aba
3) Made in Taiwan

As we write today, numbers (1) and (3) have left a number (2) behind. Why?

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The reason is not far fetched. It is majorly an image or perception problem. Even when these made-in-Nigeria products have improved in quality over time, they lack adequate patronage due to proper image (perception) in the international markets.

Having a NAFDAC Number on a product does not guarantee patronage or acceptance by Nigerians or the international markets. A country can lose her products’ integrity due to a negative brand image. For example, between 2014 and 2015, some local food items were banned by the European Food Safety Authority (EFSA) from entering Europe till June 2016. These banned products included beans, Sesame seeds, melon seeds, dried fish, meat, peanut chips and palm oil. This was a setback for a nation that desperately needed to expand its export basket to boost domestic agricultural activities and create jobs.

A major barrier to the realisation of the “Made in Nigeria” dream is acceptance first by Nigerians and then by the rest of the world. Secondly, Nigeria cannot achieve this goal by having uncoordinated strategies by different ministries and agencies of governments, or states.

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To achieve this acceptance, we need a grassroots attitudinal change to our values. We need to re-establish integrity, trust and our national pride.

This must be backed by widely coordinated firm and fair stakeholders’ compliance to quality standards. That is the way forward to a future where “Nigeria” stamped on a product or service will command a premium value.

The MINEC platform understands our present challenges and the critical steps required to reverse them. MINEC is an acronym for “Made In Nigeria Entrepreneurship Conference”.

This is a one-stop platform for the promotion of Made-in-Nigeria brands, goods and services.
A platform that seeks to consistently close the knowledge gap between the points of production to a successful market launch of the products as well as routes-to-markets globally.

Building strong brands requires consistent capacity building, trade information (made available to SMEs MSMEs, local industries, Manufacturers, Artisans, anyone involved in the value-chain), and introduction of simple good corporate governance in the system, by professionals who are technically driven with appropriate relevant knowledge and competence to handle on a single platform which MINEC offers.

Interestingly, The MINEC Platform is an initiative of a Consortium of different technical partners with relevant skills in the development, establishment and management of Small and Medium Enterprises.

Each Technical Partner possesses a minimum of 15years practical experience that spans across major sectors with local and global exposures.

Summary of experience – Agriculture, Branding and Marketing, Routes-to-Markets, Product Introduction, Product and Service Management, Manufacturing and Production; FMCG, Product and Market Research and Analysis, SME and MSMEs Development and management, Brewery, Aviation, Franchising, Entrepreneurship Development; SME Content Development, Agribusiness, development of simple online-selling Applications that optimizes Social Media advantages in marketing to industry-based-customized trainings, workshops, seminars, conferences,  etcetera.

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The MINEC project aims at ensuring that participants, micro and medium business owners, exporters, businessmen and women, industrialists, fabricators, new startups, who attend MINEC’s conferences, workshops, Symposia  are able to develop, produce, manufacture, fabricate 1000 local brands that can be sold and exported globally in the next 5 – 10 years. The MINEC Technical Partners have achieved these fits in other areas and are certainly comfortable that it will work in Nigeria.

MINEC is working with Governments, MDAs, entrepreneurs and Regulatory bodies to make the Made In Nigeria vision happen.

The maiden edition of the MINEC workshop was launched in July 2016 in Aba, Abia State, South-East Nigeria. The plan is to comb the nooks and crannies of Nigeria to launch a grassroots movement of SME owners and stakeholders.

The whole idea is to introduce a Made In Nigeria seal to the Nigerian government that unifies all local products, enhances value, but more importantly differentiates them from ‘fake products’.

This is achievable. The revolution has just begun.

Join us!
For those residing in South west region, precisely Lagos State, who wishes to join us in the annual Made In Nigeria Entrepreneurship Conference (MINEC) – Should meet us in April 2017.

Those in Aba, Abia State, South-East region should meet us in May – Venue will be revealed via registration link.

Click here for registration link: Minec.org.ng

Meanwhile, check out our last year event photos and turnout.


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