4 Things You Should Know About Buhari’s #ChangeBeginsWithMe campaign


President Muhammadu Buhari on Thursday launched the “Change begins with me” campaign, a campaign geared towards causing an attitudinal change in Nigerians.

The launch powered by the Ministry of Information and Culture held at the Presidential Banquet hall, Aso Villa.

Dignitaries at the launch include the minister, Alhaji Lai Mohammed, the Director-General National Orientation Agency, Garba Abari, top officials of the Nigerian military and other government functionaries.

Meanwhile, below are the four things you should know:

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1. It’s a toned-down version of War Against Indiscipline

WAI, which was launched in 1983 when President Muhammadu Buhari was the military head of state, often used force and punishment to enforce discipline among the populace.

According to Lai Mohammed, the minister for information and culture, “Change begins with me” will use persuasion instead of force.

Through the media and use of slogans, the campaign aims to educate and instill into Nigerians, values that contribute to the development of the country.

2. It aims to boost Nigeria’s image

With the education of citizens, the campaign hopes to improve the image of Nigeria in the international community.

Ultimately, this will endear the world – businesses, investors, tourists – to Nigeria.

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3. Private sector is involved

“Change begins with me” will be overseen by the federal government in collaboration with the private sector.

As part of the campaign, the private sector will sponsor concerts to reach out to the public.

4. Corruption is everywhere, change begins from the grassroots

According to Garba Abari, director general of the NOA, the problem of Nigeria is not limited to the government, elite and civil service.

The campaign aims to create awareness of the ways the common man is also contributing to the problems of the country.

According to Abari, corruption has relegated the country and the only way to save Nigeria is to change the common man.



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